thanks DjD. i had it mixed up. i was using 24, from memory, when it's really 25.4mm per inch.
something just didnt jive with me about having 2 different section width measurements on 2 tires with the same section width rating. so i crunched some #'s.
my point was the same tho'. the section width is the widest point of the tire. so i figured all 275mm tires should measure 275mm. as in, they should all be exactly 10.826", as advertised. not 281mm, not 287mm.
i did not take into account how it might change when mounted, depending on the rim and treadwidth, and sidewall stiffness of a particular tire affecting it. and probably the person doing the measurement as well.
thank you. you kind of answered my actual question too, besides showing me how little i know, but i'm still wondering why a 7" rim would be okay for a 275, and an 11" wasn't even on the list. wouldn't an 11" be better, so the sidewall doesn't ballooon? wouldn't it make for a stiffer sidewall, while a 7" rim would have it flopping around, so to speak?
i'm sure i read somewhere that the best rim is the same or slightly wider than the section width. was that BS? or maybe i read it wrong, and it was the tread width?