If you don't have a timing light or vacuum gauge and just want to set it by sound (which I don't recommend) but will get you close. Rotate the distributor counter clock wise. You will notice it raise a few rpm and the further you move it, it will start to miss just a bit. Now, go back the otherway(clockwise) you should just start to here the rpm's drop. That's the sweet spot where the engine seems to idle at the highest and moving it counter clockwise a bit doesn't change it and moving it clockwise drops the rpm. This is TDC and you would think is where you want to run, but it's not. You need to turn it clockwise a few degrees. You will probably get a drop of about 300 - 400 rpm. Too far clockwise and the engine will run hot, too far the otherway and it will have hard starting.
Again, I recommend you get a timing light to do it right. But on a stock motor, this will get you close. When old timers tell you they set it by "ear", this is what they do. I used to work for a large engine remanufacturer and we test ran 200 engines a day. This is how we set timing on them to test run them for 10 minutes.
Jon