Team Camaro Tech banner
1 - 14 of 14 Posts

·
Registered
Joined
·
893 Posts
Discussion Starter · #1 · (Edited)
Has anyone else seen the new Volvo S80 commercial ?
It lauds Volvo's new "Heartbeat Sensor" that alerts the owner to an intruder in their car.

One question:

What happened to the security system and locks ?

Guess you can't trust the security system on your new Volvo :clonk:



I hearby nominate Volvo for the stupidest car feature of all time.
 

·
Registered
Joined
·
8,152 Posts
I'm sure they have a plan for emergency situations, they are real solid well thought out cars. My wife drives a V70 R, fun to drive, most comfortable car I've owned, and always needing service....seriously :mad: .
Unfortunately, while it runs and runs, it has constant "little" issues, which translate to 200$- 400$+ at the dealership. Sad but true, nice cars, constantly in the shop.
 

·
Registered
Joined
·
893 Posts
Discussion Starter · #5 ·
Well now they have a new commercial showing a lady grappling for files that have fallen to the floor of her car. She is driving down the road, leaning over to the passenger floor and not watching the road at all. The Volvo collision avoidance system beeps to tell her she is fast approaching an object. She sits back up in her dirvers seat and proceeds to calmly brake and steer.

So what's the message here ?
Volvo drivers are idiot drivers and shouldn't be trusted ?
The first commercial for this product at least made sense. It showed a car driving in the fog (if I'm remembering right) and the system alerting the drive to a deer in the road. But this commercial actually seems to imply that it's OK to not pay attention because the electronics will do it for you.

Strike two for Volvo.
Who the heck is writing their ad campaigns these days ?
 

·
Registered
Joined
·
8,152 Posts
I see that ad as there are lots of stupid and or inattentive drivers, but if theres one in a Volvo behind you, you're in luck.
Are you sure you don't have issues with Volvo? Did you get hit by one as a child or something? ;)
 

·
Registered
Joined
·
893 Posts
Discussion Starter · #7 ·
Not at all. They're generally pretty good cars in my experience. And Volvo has been a good company, leading in safety development etc.

But a "hearbeat sensor" doesn't make sense and advertising collision avoidance featuring a driver acting very irresponsibly is stupid. And frankly very un-Vovlo don't you think ?
 

·
Registered
Joined
·
8,152 Posts
You know Ford owns Volvo now don't you ;) . IMO all the new cars are getting kind of crazy with all the sensors and gadgets, some a very cool, others don't make much sense. My Wife and I looked at some new cars recently (we love our Volvo, but it's constant little issues are getting old) and two of them had the radar sensor for cruise control, so you don't plow into the back of somebody, I dont know, while your doing your nails or something. I can't imagine relying on that thing to slow down and speed up for me, but cars are just getting more and more "automatic" it seems.
And I was just ribbing you about the Volvo thing, you know ;)
 

·
Retired
Joined
·
26,951 Posts
Actually it did just what it was designed to do... Start conversation! Example here in this thread, one guy points out the features in a very negative way and others point out the practical side. It got your attention!! As well most of TC can now say "I heard of that before" if the topic comes up at Easter dinner...

Every abduction prevention campaign and 2/3s of the movies and TV shows where a gal is abducted, the bad guy is waiting in her back seat... It's common knowledge theft deterrent systems are not full proof or they would be theft stopping systems. Put 2+2 together and you get 4! Volvo is the car you buy your wife so she and the kids are safe when dad isn't there... Sane for the collision avoidance system, who here isn't guilty of being distracted and looking up just in time to avoid an accident. They are not saying Volvo drivers are worse than others, they are exaggerating to get the point across...

Mark are or were you in the market? Maybe just bored I wasn't going to reply but you need Tivo if you let commericals become your subject or the day... Too many reality shows, TV is entertainment, it's not real, it's not real... ;)

Tell us what you think of the Chevy Colorado commerical where 5 grown men are singing "I Feel Like a Woman"

Actually Mark I think you are right for the most part, almost all commericals and advertising is rather stupid these days...
 

·
Registered
Joined
·
893 Posts
Discussion Starter · #10 ·
Yeah guys, again I have no beef with Volvo or their vehicles.

I am just a car nut and find these features a bit in left field for a company that campaigns safety. To me, these two features sound impractical and foolish. For the most part strangers are only lurking in your back seat in movies, and if Volvo's locks ans security can be defeated easily enough to allow an intruder in with no signs of tampering, then Volvo needs to work on their security systems.

And relying on collision avoidance radar RATHER than watching the road seems very un-Volvo like to me. I'm not saying the radar feature is a bad idea, I'm just shocked that Volvo of all companies would show a driver leaning over to the passenger floor while driving. To be honest, I'm insulted as an American consumer. It implies that we are all bad drivers and electronics are more important than responsible driving.

BTW....I work as a Safety Specialist for NASA at Kennedy Space Center.

Yeah, I know you were just ribbing me on Volvo. It's cool :thumbsup:
 

·
Registered
Joined
·
601 Posts
I never really paid much mind to the commercials until I heard the audio.

I heard the end of one the commercials saying S80, and I heard "S" "A" "D"

Eighty and A-D sound pretty much the same outta the announcer's mouth.

The "new" Volvo "SAD" ? :)

The announcer needs better enuciation, methinks! And a rethinking of the name, like "R-80" or somesuch.


The inattentive driver is actually a possible problem in the making (the commercial said I could drive like that), but it is effective advertising...
 

·
Registered
Joined
·
3,934 Posts
I've driven Volvo's as my daily runner starting with a 142S. I put over 500,000 miles on it and when it finally rusted out the original brake rotors were still on it. I presently have an 84 GL with a 2.3 Multi-Port EFI and the only cost was a mass air flow sensor after 20 years. I just sadly had to scrap my project 74 142GL with a 68 327/Volvo m45-OD 5 Spd and 67 Jaquar Suspension - you might have called that on a VolJagVette - lol
 
1 - 14 of 14 Posts
Top